Performance-Driven Paid Media Experts
Are you looking to drive traffic, generate leads, and increase conversions with highly targeted paid media campaigns? At JadeBoost, we understand that achieving these goals requires more than just running ads; it demands a strategic approach tailored to your unique business needs.
Whether you need search engine marketing (SEM), social media ads, display advertising, or retargeting ads, we’re here to make it happen. Our dedicated team delivers data-driven paid media strategies that maximize your ROI and ad spend efficiency.
Results Focused
Bespoke Strategies
Clean & Modern
Growth Oriented
What Is Paid Media & Why Does It Matter?
Understanding Paid Media Work & Its Role in Digital Marketing
Paid media marketing is an essential pillar of online advertising, enabling businesses to strategically position their brand in front of a highly targeted audience.
Through paid media, companies can run ads across various platforms, including search engines, social media platforms, and third-party websites, ensuring their message reaches the right people at the right time.
Paid media encompasses any advertising space that a business pays for, allowing advertisers to promote their brand across various channels, including social media and search engines—the two most common paid media platforms.
This approach ensures that businesses can reach a broader audience than they might through organic methods alone. Unlike organic traffic, which can take time to build and grow, paid media channels provide immediate access to high-intent customers who are already interested in what you offer.
Common Paid Media Channels
At JadeBoost, we craft strategic paid media campaigns using Google Ads, social media platforms, and programmatic advertising to connect your brand with the intended audience across multiple paid media channels.
Why Your Business Needs a Paid Media Strategy
PPC Advertising & Google Ads Management
✔ Google Ads & Search Engine Marketing – As the largest pay-per-click platform, Google Ads handles over 99,000 search queries per second, making it an essential channel for driving high-intent traffic. We meticulously set up, optimize, and track your Google Ads account and paid search ads to ensure high-performance PPC advertising. Our team focuses on creating ads that resonate with your target audience and appear in search results for high-intent user searches.
✔ Ad Group Structuring – We carefully organize ad groups and target specific demographics and keywords to ensure maximum relevance and effectiveness in PPC advertising. Our strategic approach includes selecting the right ad placements to enhance visibility and engagement, ensuring your message reaches the intended audience efficiently.
✔ Pay-Per-Click (PPC) Optimization – Search engines use a complex algorithm to determine which ads to show and in what order, based on bids, ad quality, and relevance. Our experts continuously adjust bids, targeting, and keywords to lower cost-per-click (CPC) while maximizing conversions. We strategically set a maximum bid for high-value search terms, ensuring your ads stay competitive without overspending.
✔ Search Ads & Display Ads – PPC ads typically appear at the top of search engine results when a user enters a specific query, ensuring maximum visibility for your brand. We deliver both text ads and visually appealing display ads across Google Search, Google Display Network (GDN), and other websites. Our goal is to capture the attention of your audience at every touchpoint.
✔ Google Shopping Ads – We boost eCommerce sales by utilizing high-intent product listing ads (PLAs) that showcase your products right when potential buyers are ready to make a purchase.
✔ Remarketing & Retargeting Ads – We specialize in re-engaging visitors who left your site without converting through dynamic remarketing campaigns.
Social Media Advertising & Video Ads (Facebook, Instagram, LinkedIn, Twitter, TikTok)
✔ Social Media Advertising & Social Ads – Effective content strategies require regular publishing and promoting engaging content across various media to maximize audience engagement and brand visibility.
✔ Facebook & Instagram Ads – We leverage a variety of formats, including carousel ads, video ads, and lead generation forms, to engage users on these popular platforms. Our campaigns are designed to capture attention and drive interactions.
✔ LinkedIn Advertising – By using precise targeting options such as job title, industry, and company, we generate B2B leads that are more likely to convert. LinkedIn is a powerful platform for reaching decision-makers and industry professionals.
✔ YouTube Advertising – We implement engaging bumper ads and in-stream video ads to reach highly engaged users who are already interested in your type of content. Video is a dynamic way to tell your brand story and connect with viewers.
✔ Promoted Tweets & Sponsored Posts – Our social media ads are designed to drive engagement and website clicks by reaching your audience where they spend their time online.
✔ Influencer Marketing & Promoted Trends – We boost brand credibility through strategic paid influencer collaborations and trending hashtags. By aligning with influencers who share your brand values, we enhance your reach
Display & Programmatic Advertising
✔ Google Display Network (GDN) & Other Websites – We expand your reach with banner ads on high-traffic third-party websites. These ads are designed to capture the attention of potential customers as they browse the web.
✔ Native Ads & Sponsored Content – We seamlessly integrate ads into blogs, news websites, and social media posts to create a natural and engaging user experience.
✔ Programmatic Advertising – This is an AI-powered, automated approach to placing ads across multiple media types, optimizing bid amounts, ad space, and audience targeting to ensure maximum reach and efficiency. By focusing on specific target audiences, we deliver tailored messages that enhance engagement and conversion rates.
Conversion Optimization & Performance Tracking
✔ Landing Page Optimization – We create high-converting pages that align perfectly with your paid ads and search engine optimization (SEO efforts). Our goal is to ensure that when users land on your page, they are compelled to take action.
✔ A/B Testing & Ad Performance Analysis – We are committed to continuously improving CTR, CPC, and conversion rates through rigorous testing. By analyzing what works and what doesn’t, we refine your campaigns for better performance.
✔ Google Analytics & Conversion Tracking – We monitor your paid media performance closely and adjust bidding strategies as needed to ensure optimal results.
✔ Paid Media Dashboards – Our real-time performance reports provide valuable insights into your campaign’s progress, helping you track your marketing goals and make informed decisions.
At JadeBoost, we believe in building strong partnerships with our clients. We take the time to understand your business, your industry, and your audience, allowing us to create paid media strategies that truly deliver. Let us help you navigate the complexities of digital advertising and unlock new opportunities for growth.
Interesting Fact
💡 Fact: With Google processing over 8.5 billion searches per day, search engine marketing has become a top paid media channel for businesses looking to expand their reach and connect with new audiences. This vast volume of user searches presents an unparalleled opportunity for businesses to engage with potential customers actively seeking their products or services. By leveraging paid search ads and optimizing their Google Ads accounts, companies can achieve significant visibility on search engine results pages, driving more targeted traffic and increasing brand awareness.
